How a Spanish Group of Millennial Generation Perceives the Commercial Novel Smoothies?
Marina Cano-Lamadrid , Karolina Tkacz , Igor Turkiewicz , Jesús Clemente-Villalba , Lucia Sanchez-Rodriguez , Leontina Lipan , Elena García-García , Ángel A. Carbonell-Barrachina , Aneta Wojdyło
AbstractThe World Health Organization (WHO) and the Food and Agriculture Organization of the United Nations (FAO) constantly emphasize the importance of increasing fruit and vegetable consumption; these natural products help in the prevention of major diseases. Smoothies are a simple and convenient way of doing so; thus, their demand is constantly growing and their market is becoming important for the food industry. Therefore, the objective of this research was to determine Millennial consumer opinion towards novel fruit- and vegetable-smoothies available on the retail market. Napping®, descriptive sensory analysis, and consumer studies were conducted. Napping® results group samples into four clusters of smoothies; the main grouping factor was the type of fruit and the percentage of vegetables. Penalty analysis showed that smoothies need improvement mainly dealing with sweetness, bitterness, and vegetable flavors. Millennial consumers formed a homogeneous sensory group in which the overall liking was negatively correlated with the level of sweetness, and earthy, carrot, beetroot, and pear flavors. The key liking drivers were sourness and notes of mango, banana, and peach flavors. This research is a new insight into the perception of smoothies, provides comprehensive knowledge for the food industry, and can guide the design of new healthy smoothies.
|Journal series||Foods, ISSN 2304-8158, (N/A 70 pkt)|
|Publication size in sheets||0.8|
|Keywords in English||Napping®, descriptive sensory analysis, JAR, PLS, drivers of liking, penalty analysis|
|License||Journal (articles only); published final; ; with publication|
|Score||= 70.0, 21-04-2021, ArticleFromJournal|
|Publication indicators||= 2; = 1; : 2018 = 3.011 (2)|
|Citation count*||4 (2021-05-12)|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.