On the delineation between strategic marketing and strategic management
|Journal series||Proceedings of the 1st International Conference on Marketing - 2013 ; Challenging Environment ICOM - 2013 ; Colombo, Sri Lanka, 19th and 20th February,2013 ; Leap Business Management, ISSN 2279-3038, (0 pkt)|
|Publication size in sheets||0.8|
|Conference||1st International Conference on Marketing, 19-02-2013 - 20-02-2013, Colombo, Sri Lanka|
|Keywords in English||Strategic marketing; Strategic management; Corporate strategy|
|Score|| = 0.0, 02-03-2020, ArticleFromJournalAndMatConfByConferenceseries|
= 0.0, 02-03-2020, ArticleFromJournalAndMatConfByConferenceseries
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.