Corporate social responsibility on the example of L’Oréal Polska
Magdalena Raftowicz , Adriana Kryk , Izabela Kurtyka-Marcak
AbstractThe article aims to assess the benefits of implementing the corporate social responsibility (CRS) concept in enterprises and attempts to examine its impact on society and the environment. The analysis of the effectiveness of investments related to CSR was carried out based on literature review and own research (on-line survey) on the example of L’Oréal Polska. The conclusions from the research confirm the existence of numerous profits related to the implementation of CSR initiatives undertaken by the company. Considering own actions in a forward-looking way and taking responsibility for them shows that CSR is a bridge between the present and the future of business. Therefore, the further development of this concept can be forecasted.
|Journal series||Scientific Journal of the Military University of Land Forces, ISSN 2544-7122, e-ISSN 2545-0719, (N/A 20 pkt)|
|Publication size in sheets||0.6|
|Keywords in English||corporate social responsibility, L’Oréal, Poland|
|License||Journal (articles only); published final; ; with publication|
|Score||= 20.0, 13-04-2021, ArticleFromJournal|
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