Сonsumer preferences on the market of plant-based milk analogues
Natalia Pritulska , Iuliia Motuzka , Anna Koshelnyk , Olena Motuzka , Ludmila Yashchenko , Paulína Jarossová , Malgorzata Krnáčová , Joanna Wyka , Ewa Malczyk , Marta Habánová
AbstractThe consumption of plant-based food products instead of animal-based products tends to increase worldwide which can be caused by the global expansion of alternative food products. The article's objective is to investigate the perception of plant-based milk analogues by real and potential consumers and determine the prospects of increasing their assortment. The assortment of plant-based analogues of milk and products made thereof is analyzed. A projection of the almond milk sales was made as one of the most effective product categories. Questioning of consumers conducted to investigate consumer treatment of plant-based milk analogues. The survey covered 436 respondents, of which 37.7% consume plant-based milk regularly and 47.7% of respondents consume this product occasionally. About 15% of respondents have never consumed it. The results show that experimenting with diets and health concerns more often young people (under 30 years of old). Plantbased milk was consumed by men (47.6%) and women (52.4%). Prices for plant-based milk analogues are too high, and its reduction will increase the sales of this product according to respondents. The taste is one of the crucial factors in choosing plant-based milk analogues by respondents. By taste-based preference, the largest shares are with almond milk (20.4%) and oat milk (15.3%). At the same time, 16.2% of the respondents have no preference regarding plant-based milk analogues. It was found that using the titles of traditional milk products for naming plant-based milk analogues is not troublesome for most of the respondents. The derived figures give evidence that consumers, not being sufficiently aware of the origin of plant-based milk analogues, do not understand the differences between traditional products and their plant-based analogues.
|Journal series||Potravinárstvo, [Potravinárstvo], ISSN 1338-0230, e-ISSN 1337-0960, (N/A 40 pkt)|
|Publication size in sheets||0.55|
|Keywords in English||consumer properties; plant-based milk analogues; fenugreek; consumer preferences; market|
|License||Journal (articles only); published final; ; with publication|
|Score||= 40.0, 15-04-2021, ArticleFromJournal|
|Publication indicators||: 2018 = 0.504|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.